ARC is the brainchild of Anna Wills, who has worked across the events sector for the most distinguished creatives, caterers, production and marquee companies in the UK.

With her intricate knowledge of London’s most exclusive venues and cultivated yet hands-on approach, ARC will ensure you find the ultimate location, and get the very best out of it.

Anna’s degree in Fine Art and experience in fashion and publishing complement her expertise. She is the quintessential event planner, marrying artistic flair with minute attention to detail.


For a private client, ARC offers a level of graciousness, superior hospitality, discretion and personal service that a larger organisation cannot warrant. With her one-on-one approach, listening ear and expert support, Anna becomes an indispensable part of the family who is entirely dedicated to the success of the event – whether it’s a wedding, a birthday or a bar mitzvah.


For corporates, ARC forms a partnership with the client to fully understand their event’s objectives and key messages. ARC then works hand-in-hand with them to create a unique experience that enhances their guests' loyalty to the organisation and communicates the importance of their support.


For brand experiences, ARC works alongside companies to create engaging, authentic and masterful communicative events, ensuring they capture and distil the essence of a new brand or product and imprint it on their guests’ memory for good.

Whether the client has an initial idea or not, ARC can brainstorm with them and will design mood boards and look-books full of ideas and imagery. From invitations to favours, classical styling to theatrical surprises, ARC aims to provide the client with the imagination and visuals to see their event as a reality.

ARC offers the full event management package. The team takes the reins; coordinating suppliers, refining the final logistics, and ensuring the event runs seamlessly – allowing the client to relax in the knowledge that everything is being managed and no stone is left unturned.

ARC finalises the timeline and running schedules for the event, taking the pressure off the client and making sure they are able to enjoy their time, both in the build-up to it and on the day. By managing the guestlist – a deceptively simple-sounding task – ARC minimises stress, and ensures your guests’ experience is flawless.

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